Actions and Detail Panel
Marketing vs Branding
Wed 4 October 2017, 17:30 – 18:30 BST
The terms Marketing and Branding are commonly confused, but each has a distinct and definite meaning. How are they different, why is it important to all of us in our own businesses and what lessons can we learn from the big players?
Globally experienced Creative Director Kelvin Schafli shares insights from his experiences in the world of international marketing and design and offers a simplistic yet powerful view on how to differentiate the two and make it work effectively for your business.