6.30pm | 2nd November 2016
1st Floor, The Driver, King's Cross London
£8 (£5 before 20th Oct / Free for BookMachine Members)
About the event
If you work in book marketing, your focus is on running campaigns to sell more books. If you are a designer you know that no one will read a blurb, or download a sample without eye-catching covers and advertising material. So which matters more?
Join this fun debate around the importance of both marketing and design in the publishing process. Learn how top marketers and designers think, and reflect on how these insights can help you to sell more books.
Each speaker has prepared a ten minute presentation on which matters more to them. They will include examples from their careers to illustrate their points and inspire you to think a little bit differently.
Katie Roden is a publishing, marketing and content strategist with 25 years' industry experience. She works with a wide range of publishers on commissioning strategy, marketing campaigns, digital strategy and design challenges, and is a co-founder of design consultancy Fixabook. Away from publishing, she is a lead consultant at Seven League, a sport specialist digital agency, where her clients have included the Premier League, the UFC and O2
2-4 Wharfdale Road
N1 9RY, London
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