Sales of VR headsets went up 350% over the past year as a result of lockdowns. In April -September of 2020, the number of people using Snapchat lenses everyday increased by 37%.

There's no doubt that the time for Immersive Tech has finally come. But how can you engage new users for your 3D XR product when digital media channels are still 2D? How can you begin to compete with tech giants like Oculus and Snapchat?

XR is difficult to communicate to audiences who haven't experienced it before. This used to take place via traditional channels - at exhibitions, gaming festivals and in stores. Now that your potential customer cannot try out the tech first, innovators need to use creative, digital ways to sell XR experiences.

This talk will help you strategise your business growth. You'll receive fantastic insights into your prospective audience. At the end of the event, you'll have new ideas for marketing your XR product to new audiences.

You'll also learn about free product validation and consultation services for your XR business to help develop marketing claims and strategies.

Dr Matthew Freeman

Consultant, Immersive Promotion, and Reader in Multiplatform Media, Bath Spa University

Immersive Promotion is a new breed of consultancy designed for the XR world, working with VR, AR and MR creatives and businesses to identify an audience for their immersive experiences and lead on their unique marketing and communication strategy.

Dr Matthew Freeman is Reader in Multiplatform Media at Bath Spa University, where he is also Co-Director of The Centre for Media Research and Deputy Director of The Centre for Cultural and Creative Industries. Matthew leads the university's Communication, Cultural and Media Studies submission to REF 2021, and is also the Subject Lead for PhD applications across the subjects of Film, Television and Media. Currently, he is a Co-Investigator on the AHRC Bristol+Bath Creative R+D Partnership.

Alex is the Project Coordinator for ACE IT.

Alex has a creative background as an artist and has been working in Innovation Support for four years. He's passionate about helping small businesses create and launch disruptive products.

ACE IT provides free consultation, innovation and product validation support to London-based businesses creating new immersive tech products, processes and services .

About The Organisers

This event is funded by ACE IT, a joint business and innovation support programme from London South Bank University and UAL: London College of Communications.

ACE IT provides free consultation, innovation and product validation support to London-based businesses that are creating new immersive tech products, processes and services.

ACE IT are dedicated towards helping businesses:

• Transform the traditional
• Break boundaries, and
• Become stonger after COVID.

ACE IT is match-funded by European Regional Development Fund. Find out more about our free support here.