It is a difficult time for all businesses but that still means you should be planning your business’ growth. Most businesses have had to adapt to fit the constraints of Covid and the economy and maybe even growth plans of last year are no longer relevant for this year or next. Does that mean that your marketing strategy is no longer fit for purpose?

This series of interactive workshops will take you through the fundamentals of setting up a marketing strategy to enable increased sales, brand development and business sustainability.

We will help you ensure your marketing strategy fits with your growth strategy and is well research, focused and comprehensive.

We look forward to supporting you and your business!

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Session 2: Deep Diving into your Customers

As a business, understanding who you want to sell your product or services to is ground zero; the most important part of building an effective marketing plan.

Within this session, we’ll look at research methods to perform online and offline, the right questions to ask from your existing or future customers and how to build a customer persona complete with motivations, hopes, interests, problems and gains.

We will look at how this information impacts on all areas of your business such as branding, content marketing strategy and your SEO strategy.

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Booking is essential as places are limited to ensure maximum learning and benefit for each participant. Please ensure that if you are unable to attend the session, that you let us know so that we can move this place to another participant. This session will be held on Zoom with joining details sent you in advance.

We also recommend that you set up a rule in your email to ensure that all emails from westofengland@ytko.com go to your inbox rather than your junk folder.