Masterclass 3 – The story of your business

Since the dawn of time storytelling has been how knowledge has been shared. How are stories told today and what role do they play in your business? Effective storytelling is not only a useful marketing tool it can be the secret superglue that binds your team together lifting performance and passion. We will share our stories of building and using the story of your business.

We are delighted to announce that Simon Bates of Touchpaper will join us to offer a different perspective on the subject and how storytelling can lie at the centre of your communications strategy. Simon will answer 4 core questions:

• What is the 'nugget'?
• Why does it matter?
• How can you find it?
• What do you do once you've got it?

Touchpaper is a new kind of creative marketing agency offering a blend of strategic nous with tactical get-up-and-go. We’re experts in digital marketing, social media, SEO and all that, but first and foremost we’re storytellers. We help clients build a compelling narrative that inspires action, using techniques learned from our experience as corporate communicators, front-line spokespeople and Hollywood screenwriters.

Masterclass series – thinking differently

For leaders who embrace change

Events designed to bring like-minded people together to educate, inspire, inform and surprise.

Best practice in leadership style and understanding will always be evolving. Today employees want more ownership rather than to follow instruction; customers want to participate in the marketing and development process; and leaders are finding that open and agile organisations are better able to manoeuvre more effectively than organisations where all insight and direction comes from the top.

Champers Advisory and Pentire Partners have teamed up to deliver a series of masterclass talks to share our working knowledge of management techniques designed to help you stay ahead in a rapidly changing world. We aim to deliver engaging insights that can be immediately actionable.

Each event will close out with an opportunity to network with your peers and continue the discussion over drinks and canapes on the balcony, overlooking the BBC.

Numbers are strictly limited so please reserve your place early to avoid disappointment.