San Francisco, California
London, United Kingdom
Our masterclasses give you the opportunity to hear valuable insights and learn new skills from carefully selected industry experts at a fraction of their usual rate, giving you the edge over your competition no matter what size your business.
We deliberately have a limited number of places at our masterclasses so that each attendee will get the maximum benefit from the session. Only 15 spaces available.
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Advanced PR techniques for agency brand building in the media
London, 20th March 9.30 - 13.00
Learn how to get your people, work and thinking profiled beyond the trade press by attending our half-day masterclass with one of the UK’s leading experts on PR for agencies, Neil Foster of the Media Foundry. His work with AMV BBDO and Mediacom has seen their executives become the single most quoted senior industry figures in the national press in their respective categories (advertising and media agency). The coverage they have achieved for clients has resulted in direct new business results; in one instance, a £30 million media account and on another occasion, an agency won a new account within 4 hours of a piece on one of their creative campaigns being aired on Sky.
Everyone knows that one of the best ways to get on a client's radar and win new business is to raise the profile of your agency, but how?
Neil passionately believes that it's not enough to chase coverage in Campaign and Marketing Week anymore. In his experience, the days of good relationships with trade journalists being the single most valuable factor in agency PR are long gone, and even the smallest of agencies can raise their profile in the mainstream media by applying the right strategy and techniques.
This masterclass dispels some of the most common myths in agency PR and will leave you armed with everything you need to know to build and implement a PR plan for your agency that will leave your competitors reeling in your wake.
About our speaker
Neil Foster has been working in the PR industry for 20 years and is one of the UK’s leading experts on PR for agencies.
Neil started in B2B tech in the 1990’s, moving to consumertech working on gaming and media as well as launching the first iMac for Apple at Bite. He moved to Australia in 2001 and became the first person in the country to hold the role of creative director in a PR agency before returning to the UK and a stint at Yahoo! He returned to Australia to head up the Melbourne office of DDB’s PR agency and finally returned to the UK with a role at Bell Pottinger as Group Director of digital PR before taking up the MD role at the Media Foundry.
Over the years, the Media Foundry has represented many of the UKs leading agencies including TBWA, AMV BBDO, Brothers and Sisters, Fallon, Ogilvy Group, Publicis, Grey and Fitch, helping to raise the profiles of key individuals, amplifying excellence in creative work and setting them apart by showcasing their best thinking.
- Why reputations matter
Exploring the fundamentals of reputation management, specifically what it means commercially
- Why every agency has a story to tell
Just because you haven’t been in the news, doesn’t mean you never will
Size isn’t everything
- People, Work, Thinking – every agency’s key reputational assets
Your positioning is not your story
- The media – how they work and what they need
- Building a PR plan and delivering it
- How to maximise the benefits post publication
- Managing crises
Who should attend
Agency owners, leaders, marketing directors, PR managers and new business professionals who want to learn the most successful tactics in agency PR and find out how to create a highly effective and impactful PR strategy that will raise awareness of their agency and attract new business.
When & Where
The Art of New Business
The Art of New Business is a collaborative network of like-minded individuals set up by Karla Morales-Lee and Sarah Bradley. Our focus is on finding new ways of winning business, and giving support and advice to each other. We run events in London and Manchester for new business executives, managers and directors working in the creative sector. For each event we select speakers who can inspire our network to think differently about what they do and how to do it. We want to lead the search for ‘a better way’. That means better people, better processes, better tools and better results. Bringing in new business for your agency can often be a lonely, high pressured job, so this network has been set up to support and inspire those of you facing daily pressure to bring in new business, often in silo from the rest of their organisation.