Masterclass - Agentic AI Applications in Service Experience

Join Professor Mohamed Zaki, leading researcher in digital service innovation at the University of Cambridge, for a masterclass exploring how agentic AI is reshaping service experience across industries.

In this session, we’ll unpack how autonomous, goal-driven AI systems are influencing service design, customer engagement, and operational decision-making. You’ll gain insight into:

- Real-world use cases of agentic AI in service delivery

- Opportunities and challenges shaping next-generation service experiences

- How organisations can harness agentic models to improve efficiency, personalisation and value creation

- The evolving relationship between human expertise, AI systems and customer expectations

This webinar is designed for professionals working in service design, operations, digital transformation, product, and AI innovation who want to understand the practical implications of agentic AI and its emerging strategic value.

Secure your free place today and stay ahead of the next wave of AI-enabled service innovation.

Please complete your registration for the event on Zoom, where the event will be hosted, using the link below:

https://cambridge-org.zoom.us/webinar/register/5317651854316/WN_Pxqgg-TOSNSRbGsn9TXHbQ