Usually, when we think of direct mail as a form of marketing we might picture unopened letters sitting in a pile on someone’s desk waiting to be thrown unceremoniously into a bin. So, why does the Guildford Hub think that direct mail can be a viable marketing method?

Because, we know Vanessa Lanham-Day. Vanessa is the notorious ‘Butt-kicker’, business growth inspirer, mentor and business speaker. Vanessa has been a business owner for 29 years, with her inspirational marketing business OnTrack Marketing. She has the habit of getting results by sheer determination, passion and her absolute enthusiasm for helping business owners achieve their potential.

Vanessa has an insightful and analytical business mind and she is all about finding ways to ‘make it happen’ for your business. She’s energetic, direct, open and honest – and likes to say it like it is.

On Monday December 11th Vanessa will be hosting a Sales-Letter Masterclass at The Guildford Hub, teaching us how to use her unique technique to ensure our sales letters are not only, opened but read by the ‘decision maker’ and how to get massively-improved response rate using the art of reciprocation.

This is definitely not one to miss!

BONUS!

Vanessa will be critiquing and re-writing a sales letter for TWO lucky attendees! This is a super valuable opportunity! If you have a sales letter you would like Vanessa to work her magic on please send an email to valeria@businesshubs.org with the subject title “Sales Letter Entry” and we’ll let you know if you’ve been chosen.

The letter can be one that you’ve used in the past, or one that you’ve been toying with and hasn’t quite made it out the door yet. Ideally, Vanessa is looking for hard-copy direct mail letters – the sort you send through the post – to do the critique, but her writing and techniques apply to all forms of sales letter – email, video, web page as well as actual ‘letters’.

Vanessa has done this session FIVE times for the Hub and it is always HUGELY well received.

Please note, you will have to commit to attending the workshop on the 20th November to qualify for the sales-letter re-write!

About the speaker:

Marketing inspirer, mentor and coach Vanessa has been a business owner for 26 years, with her inspirational marketing business OnTrack Marketing. That’s in addition to having owned a high-street and international online knitwear business from 2004 to 2011.

She has the habit of getting results by sheer determination, passion and her absolute enthusiasm for helping business owners achieve their potential.

Vanessa has an insightful and analytical business mind and she is all about finding ways to ‘make it happen’ for your business. She’s energetic, direct, open and honest – and likes to say it like it is. She’s most definitely the ‘tour de force’ your business needs.

You can find out more on Vanessa’s website here: www.on-track-marketing.co.uk