Masterclass: International e-commerce
Selling internationally online can be a quicker and easier way to access new markets, as well as potentially being more profitable by selling directly to consumers and retaining a higher share of margin.
The UK has been identified as a world leader in online exports (Source: Qubit, 2014) and UK goods are associated with quality, innovation and heritage. With global online consumers forecast to rise by 3 billion over the next two years, there is a huge opportunity for UK companies to cater for this audience by presenting their goods online.
There are many different sales channels available, and this workshop will help you to understand and identify them, enabling you to start selling in new markets.
After this course you will be able to:
• Understand how to optimise your website for international selling, including localisation
and translation, international SEO, PPC, social etc.
• Assess direct sales opportunities via eMarketplaces
• Identify multi-channel and B2B online opportunities
Attendance is free, with all materials and refreshments provided. Due to demand we are only able to offer 1 place per company, and priority will be given to companies from the East Midlands region.
Our masterclasses have proven to be hugely popular and places go fast, so be sure to secure your place today.