Masterclass: International Exhibitions
Attending exhibitions overseas is seen by many companies as a good way of launching their products and services into new markets, of finding new customers in existing markets, of building their brand, and supporting their overseas partners. However, they also know that exhibitions can be expensive in terms of both money and time and want to be sure that they make the most of the opportunities provided by them.
This half-day masterclass puts international trade shows into context; considering the reasons why a company might participate at an exhibition, the types of events open to them (exhibitions of all types, conferences and individual tailored events/launches), selecting the most appropriate event, and then encourages delegates to set SMART objectives for each event.
The masterclass covers the stages of preparation and planning before the event, on-site activities and strategies, and the important follow up actions needed after the event. The vocabulary of exhibitions is explained, tips are provided for getting an edge over other exhibitors and some common pitfalls highlighted.
This event will provide you with a clear strategy for:
• Choosing the right event for your business
• Ensuring that you maximise the return for your outlay - in terms of both time and money
• Establishing a framework for follow up post event
There is a charge of just £50+VAT per delegate. However, those companies participating in the Passport to Export programme may attend at a reduced cost. To find out if you qualify for the discount please contact the events team at firstname.lastname@example.org or call 01332 826 424.