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Masterclass: International Marketing
Tue 25 April 2017, 09:00 – 17:00 BST
Have you ever thought more customers should be buying from you? Felt frustrated that your message just wasn’t getting heard? Been confused about how to reach potential customers? Then this course could be for you.
This intensive and lively one-day masterclass is aimed at strategic decision makers with responsibility for creating their marketing strategy. You will learn about pragmatic and useful ways to develop a marketing strategy and enhance your export success using tried and tested marketing techniques. The course has been designed to be suitable both for product and service exporters.
After this course, you’ll be able to:
• Understand how a robust marketing strategy is key to business success
• Consider a range of marketing techniques to help create or refresh your business strategy
• Prioritise your marketing communications including advertising, PR, social media, website and paper literature to maximise the return on your budget
• Recognise the importance of cultural differences in your marketing strategy, sales techniques and negotiations
• Prepare and appropriate marketing strategy for different countries or market in which you operate.
There is a charge of just £50+VAT per delegate. However, those companies participating in the Passport to Export programme may attend at a reduced cost. To find out if you qualify for the discount please contact the events team at events@tradeEM.co.uk or call 0345 052 4001.