Most founders struggle with pricing, often guessing their numbers and undervaluing their brands. With behavioural science and the psychology of pricing, you will discover why your brand feels stuck and how to break free, while building a price structure designed to sell immediately.
Who this is for
• Founders at any stage - from early ideas to growth-ready ventures
• Marketing & sales professionals responsible for brand positioning and revenue
• Small & medium-sized businesses ready to strengthen or reposition their brand
Core Modules
- The psychology of pricing: why most founders undercharge and how to break free
- Consumer behaviour triggers that shape price perception
- Building a price structure you can apply immediately in your business
- Testing and adapting your prices in real markets without losing customers
Practical Session
- Live Q&A with real pricing challenges from the room
- Apply the methods to your own brand in real time, with direct feedback
You Will Leave With
- A one-page price structure tailored to your brand
- 3 actionable steps to implement over the next 30 days
- Clarity and confidence to charge what your brand deserves
Founders first. Behavioural strategy in action. Results you can bank on.
