Tell Don’t Sell: 21st century marketing

Traditional advertising has long lost its allure. Consumers, clients, customers have not only developed a sophisticated understanding of communications, but now expect relevant engagement in the right places and spaces.

Creative businesses have a great opportunity to utilise this trend to their advantage.

Delivered by cultural journal and creative agency Let’s Be Brief, the ‘Tell Don’t Sell’ master class will discuss and assess self-initiated projects from creative industry practitioners and brands themselves. Discover why the ‘telling, not selling’ approach will get you noticed.

ABOUT THE TUTORS

LBB founders Stephanie McLaren-Neckles and Ansel Neckles have experience working both with big-brands and helping bring creative start-ups to market. As an agency they’ve worked with Louis Vuitton, Virgin Media Pioneers, Legal & General and Boxpark. In 2012 the pair won Best New Business from University of the Arts.

Prior to LBB, Ansel plied his trade as an Art Director / Copywriter with agencies such as Tribal DDB and Saatchi & Saatchi, working on a range of campaigns for brands such as Volkswagen, Guardian, Pampers and Speedos.

Stephanie has worked across creative industry. Stephanie started off in television (Trouble / MTV) before co-founding of fashion label Sexie Booda, which retailed in high streets stores such as Topshop and Urban Outfitters.

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Cancellation and Refund Policy: If you wish to cancel your ticket, we require a minimum of 10 working days prior to the event. We regret that no refunds can be given to requests received less than 10 working days prior to the event.