Masterclass - Tell me again what it is you actually do?

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The Club at the Ivy

9 West Street

London

WC2H 9NE

United Kingdom

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A Masterclass on how to build a strong agency proposition

For 40 years, AAR has watched agencies pitch for new business. We've helped thousands of clients select new agency partners. We've witnessed ‘the good’, ‘the bad’ and, yes, occasionally, ‘the ugly’ attempts by agencies to win new business. We're privileged to sit with clients during the pitch process and have a deep knowledge on what works and what doesn’t.

At this exclusive AAR Masterclass, we will share with you our unique client insights, help dispel some myths about how clients buy agencies and help you to avoid some of the worst buzzword bingo. We'll take you through a framework to help you compete better in an overcrowded marketplace and win more new business.

The session will be led by Tony Spong and Robin Charney of AAR and will be discursive and peppered with real examples and anecdotes, which we hope you'll enjoy.

By attending this Masterclass you will:
  • Hear first-hand what is really important to clients… and see these meetings from their perspective
  • Gain some practical ideas that you can implement on your next new business opportunity
  • Be able to ask those specific questions that have been bugging you about new business…and get an answer!


This will be an interactive workshops, participants will be encouraged to share their own experiences – and there will be an opportunity to hear some “horror stories” to make yourself feel better!

Who should attend?
Those involved in new business at any level

Book Now

Time: 8.30am – 11.00am (with a lovely breakfast!)

Date: Wednesday 25th November 2015

Location: The Loft at The Ivy, 1-5 West Street, London WC2H 9NQ

Places are extremely limited for this exclusive event. Don't miss out!


Questions? Email Events or 020 7612 1200

Date and time

Location

The Club at the Ivy

9 West Street

London

WC2H 9NE

United Kingdom

View Map

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