£86.83 – £162.29

Masterclass: The Art of Blogging

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Location

Legal Services Agency Ltd

134 Renfrew Street

3rd Floor, Fleming House

Glasgow

G3 6ST

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

The Art of Blogging is an essential course for both professionals and businesses.

It can be used to promote yourself and your businesses, both to demonstrate expertise and knowledge, but also as a source of generating business.

However, blogging can be so much more. It is a method of demonstrating your expertise in a particular field (who needs a CV?), as a campaign and lobbying tool and a means of helping driving traffic to your website.

This full day course aims to provide a full overview of blogging and will answer those questions: why do you need to blog, how do you blog and what is the point of it all? It is suitable for those have never blogged and also those who are already blogging and wondering how to take it to the next level.

CPD 5 hours

Registration and Coffee at 9:30am (Lunch provided)

PEAT Outcome - professional communication

OBJECTIVES

The seminar will cover:

  • What is the purpose of blogging?

Blogging can be used to promote yourself and your business, but how else can you use blogging? It’s long been recognised as a source of generating work, but what other opportunities can it create for you, your business and your pet issues?

  • How do you get started? What do you need?

How do you set up a blogging site? What are the options? Do you need a blogging site?

  • Who are you audience and how do you find them?

It’s important to know your audience and but also why you are communicating with them and the reasons why.

  • Finding a topic to blog about

Great your ready go. Now what do you blog about?

  • How long should your blog be?

How long is too long? Is it all about writing? What other tools can you use in your blogs?

  • What is SEO and ranking?

Should Search engine optimisation and ranking affect how you write and what you write about?

  • Press publish! Now how do you promote your blog?

How do you promote your blog using Twitter, Facebook, Linkedin and other networks?

  • Engaging your readers?

Using comment sections and starting a discussion.

  • Guest Bloggers

Do you want other people blogging on your site? Do you want to be a guest blogger?

  • How do you measure success?

How can Google Analytics help? Are there other measures of success?

  • Becoming an Influencer?

Can you become an influencer? What does that mean? Can you become the go to guy?

PARTICIPANTS

Anyone interested in social media!

SPEAKER

Alan McIntosh LLB (Hons) is a Senior Money Adviser, employed by a Scottish Local Authority and one of Scotland’s leading personal debt bloggers.

He currently blogs at www.advicescotland.com, which has become one of Scotland’s leading personal debt websites.

He has also blogged and written articles for a number of online and offline journals, including The Firm, The Journal of the Law Society of Scotland, Scottish Legal and Financial News, Credit Strategy, SCOLAG and The Herald.

His blogs have been picked up and syndicated to various local and national newspapers across the UK and also circulated to Parliamentary Committees by the Scottish Parliament Information Centre (SPICE). This has contributed to him being called to give evidence by Scottish Parliamentary Committees on both the Bankruptcy Fees (Scotland) Regulations 2016 and the Common Financial Tool (Scotland) Regulations 2018, both of which were subsequently withdrawn by the Scottish Government.

In addition to contributing to his own site, Alan now works as a self-employed ghost blogger.

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Date and Time

Location

Legal Services Agency Ltd

134 Renfrew Street

3rd Floor, Fleming House

Glasgow

G3 6ST

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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