Masterclass: The Psychology of Pricing

Most founders and brand leaders struggle to price their offer confidently often second-guessing their numbers and undervaluing their brand’s true worth.

This masterclass blends behavioural science and pricing psychology to help you understand why your brand feels stuck, how to break through, and how to design a pricing structure that converts while preserving brand integrity and perceived value.

Who this is for

• Founders & Startups seeking to reposition or scale their business
• Marketing & Brand Leaders responsible for growth, pricing or strategy
• Creative Directors & Entrepreneurs exploring behavioural-led growth
• SMEs & Boutique Brands looking to strengthen market positioning and profitability

Core Modules

• The psychology of pricing — why most brands undercharge and how to change it
• Anchoring, framing & behavioural triggers that drive perceived value
• Building a price structure that signals worth (without losing customers)
• Practical tools: live Q&A and a ready-to-use pricing template

Practical Session

Apply the methods to your own brand in real time, guided by live expert feedback

You Will Leave With

• A one-page price framework tailored to your brand
• Three clear behavioural steps to implement over the next 30 days
• Renewed clarity and confidence to price according to true value

Technical Requirements

Access details will be shared 48h before the session.
Please ensure a stable connection, clear audio and a quiet space for participation.
A notebook or digital notes are recommended for practical exercises.

As seen in Startups Magazine, Ridge Radio UK & AP News.

Seats are limited to ensure interaction and personalised feedback, early booking recommended.