£475

Masterclass - Using Insights to Educate your Clients

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Central London

London

WC1B 5BB

United Kingdom

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Description

For consultants, coaches, and independent professionals seeking to generate more income, this workshop is designed to teach and instil real-life, value-centred sales tactics which will help drive revenue in your business. In this course, we’ll be focused on using Insights, one of the sharpest tools in the value-selling toolbox.

What is an Insight?

An insight in this is a fresh perspective on your client’s problem as opposed to a solution; a chance to change the usual jargon in your sales meetings and nail the first impression. Insights are based on fact, cannot be an opinion, must be relevant to client’s market, need to be timely and create a sense of urgency.

In the workshop we’ll cover examples of excellent (and terrible) insights in various sectors. You’ll have the opportunity to generate insights for your business and test them.

Leave the course with sound, tested insights which will help you for years to come demonstrating value and driving your bottom line.

Workshop Content

As part of the workshop, receive the following:

1) a clear definition of what an insight is: including five tests that most so-called insights simply fail

2) the opportunity to rehearse your insights before attending, so that you can check your insights against these five tests

3) the opportunity to present your insights to 15 peers and receive feedback

4) real examples of how insights have “swung” value-centred sales, narrated by the participants

5) how to deal with buyers who are not interested in being educated

6) tips on how to build strategic-alliances and ambassadors, who share your insights on your behalf, thereby extending your reach

The cost includes lunch, materials and a one-to-one coaching session afterwards with John Niland


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Date and Time

Location

Central London

London

WC1B 5BB

United Kingdom

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Refund Policy

Refunds up to 1 day before event

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