Mastering Artificial Intelligence.

Workshop Overview

In an era where talent and time are increasingly tight, this session demonstrates how AI can "buy back" both by automating routine tasks and meeting the modern buyer's expectation for speed and personalisation. The workshop moves beyond theory, offering a practical roadmap for early adopters to win cheaper customer acquisition and achieve higher profit margins.

What You Will Learn

• Practical AI Application: Gain clarity on exactly where AI fits within your specific business model.
• Prompt Engineering: Master the art of communicating with AI to get high-quality, actionable results.
• The New SEO: Understand how AI is fundamentally changing Search Engine Optimization and what you need to do to stay visible online.
• Hands-on Tool Kit: Explore and experiment with a suite of featured industry-leading apps:
• • Automation: Zapier, UiPath.
  • Content & Marketing: ChatGPT, HubSpot, Persado, Murf AI.
  • Search & Data: Semrush, Looker Studio, Zoho Analytics.
  • Security: Darktrace, Tessian, Bitdefender.

Workshop Format

The session is highly interactive and built for immediate application:

• Interactive Demos: Live walkthroughs of featured software.
• Short Activities: Quick exercises to test new skills in real-time.
• Collaborative Q&A: Direct access to the Suffolk team for specific troubleshooting.
• Simple Adoption Plan: Walk away with a clear strategy to start using AI immediately.

Who Should Attend?

This workshop is tailored for Suffolk-based SMEs, including business owners, teams, sole traders, and charities.

Pro Tip: To get the most out of the session, have one real-world process in mind that you’d like to improve—such as lead generation, invoice processing, or customer support.