Mastering Email Engagement
Get ready to level up your email game with tips and tricks to boost engagement and connection with your audience!
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Location
Online
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About this event
Learn smart email engagement techniques that drive opens, clicks and conversions in today's competitive digital landscape.
Overview:
Email is not dead—it’s just evolved. Mastering Email Engagement teaches you how to write and deliver messages that people actually want to read. Whether you're chasing click-throughs, brand loyalty, or building better communication habits, this course takes you through the strategies that make inboxes feel less like spam traps and more like front doors to opportunity.
Through timeless principles and current digital habits, you'll explore what makes email content irresistible, when timing matters most, and why tone is everything. Ideal for anyone writing emails for marketing, client communication or retention—this course helps you stop shouting into the void and start sending emails that get results.
Learning Outcomes:
- Write emails that increase audience interest and click-through rates
- Understand subject lines that improve open rates and visibility
- Identify target audiences and segment them for better results
- Learn timing strategies that support campaign success
- Analyse engagement data to refine future messaging
- Apply formatting that makes messages more readable and persuasive
Who is this Course For:
- Digital marketers looking to boost campaign engagement rates
- Freelancers aiming to improve client email communications
- Small business owners managing their own marketing efforts
- Content writers expanding into email-focused strategies
- Email campaign managers seeking stronger performance metrics
- Customer support teams wanting to refine communication style
- Ecommerce sellers aiming to drive repeat customer activity
- Social media managers cross-promoting through mailing lists
Career Path):
- Email Marketing Specialist – £32,000 per year
- Digital Marketing Executive – £30,000 per year
- CRM Executive – £34,500 per year
- Marketing Copywriter – £29,000 per year
- Communications Officer – £31,000 per year
- Content Strategist – £40,000 per year
Frequently asked questions
Email engagement refers to how recipients interact with your emails—like opening, clicking, or replying to them.
High engagement means your audience finds value in your content, leading to better trust, conversions, and inbox placement.
Using catchy subject lines, personalizing content, and sending emails at the right time can boost engagement.
No, this course covers the basics and is perfect for beginners with no prior experience.