Mastering Instagram’s New Ranking Metrics: Create Content That Works

Mastering Instagram’s New Ranking Metrics: Create Content That Works

Master Instagram’s new ranking metrics and learn how to create content that boosts reach, engagement, and visibility

By Small Business Research + Enterprise Centre

Date and time

Thursday, July 17 · 2:30 - 3:30am PDT

Location

Online

About this event

  • Event lasts 1 hour

Struggling to get seen on Instagram lately? It's frustrating, right?

This one-hour online session will walk you through the new Instagram ranking metrics and what they really mean for your content. Because if you don’t understand how the platform works, your content simply won’t land.

Once you know how Instagram ranks content, you can tailor your strategy to work with the algorithm, not against it.

In this power-packed session, you’ll learn:

  • What’s changed with Instagram’s algorithms (and why it matters).
  • The new signals Instagram uses to rank content.
  • Practical tips to make your posts perform better.
  • How to align your content strategy with what Instagram actually wants.

There’ll also be time for questions at the end, so bring yours!

Mary Isokariari is a social media strategist and founder of Socially Curious, a consultancy dedicated to helping businesses and individuals master digital marketing and social media.

With over nine years of experience working at high-profile brands such as ITN, the BBC, the Daily Mirror, and Thomson Reuters Foundation, Mary specialises in creating results-driven social media strategies and leveraging AI for content creation.

She has also delivered social media masterclasses at News Associates, the UK’s leading journalism school and social media, strategy and AI workshops at the Small Business Research and Enterprise Centre. Through her training sessions, Mary empowers attendees with practical, time-saving techniques to build a strong online presence and achieve tangible results.

Frequently asked questions

How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including a Zoom link to access the event. If you don’t receive a link to the event please let us know by emailing sbrec@cityoflondon.gov.uk. (Note: Emails will come from Eventbrite, it may be in your junk folder.)

About Small Business Research + Enterprise Centre

We are a small business support service provided by City of London Corporation. Services include; Access to specialist business data helping you build and grow your business; Business advice for start-ups; events and networking. Become a SBREC member today and unlock your business potential!

Where is the Small Business Research + Enterprise Centre?

80 Basinghall Street, just off Gresham street. Our postcode is EC2V 5AG. We are approximately a 5-7 minute walk from Bank, St Pauls and Moorgate Station.

Join our programme

If you have an expertise or knowledge that may be helpful to the small business community and SMEs, we would like to hear from you - please email sbrec@cityoflondon.gov.uk.

Refunds

We try to keep out events free but some of them may have a small charge. Refunds are available on paid events up to 48 hours before the session.

Organized by

SBREC is a business support service who help start-ups and small businesses turn their ideas into reality with access to business data, advice, mentorship and events.

We create events with small businesses and start-ups in mind, we partner with industry leaders, professional and experts to bring you events that will help your business grow.

Free