Mastering LinkedIn Company Pages: Reach, Influence & Engagement
Overview
LinkedIn is now one of the most trusted and effective B2B marketing platforms, but building a Company Page that consistently performs requires more than just posting once a week.
In this expert-led 2-hour live workshop, social media strategist Alison Battisby will guide you through how to optimise your LinkedIn Company Page, grow visibility through engaging content, and empower your employees to amplify your brand.
We’ll cover the very latest in LinkedIn’s tools, including Newsletters, Events, Carousels, and Live Video, plus introduce time-saving AI tools to streamline content creation, scheduling, and performance tracking. Whether you’re starting from scratch or refreshing your 2026 strategy, you’ll walk away with a clear action plan and ready-to-use templates.
You’ll learn how to:
✅ Optimise your Page for search and conversion
✅ Use high-impact formats: carousels, video, polls
✅ Plan content and campaigns using AI-assisted tools
✅ Empower employees to grow reach through advocacy
✅ Measure success using the right KPIs and dashboards
🎯 Ideal for B2B marketers, HR teams, and business leaders
Good to know
Highlights
- 2 hours
- Online
Refund Policy
Location
Online event
Welcome & Why LinkedIn Company Pages Matter
We begin by exploring the current LinkedIn landscape and how Company Pages have evolved into key trust-building platforms. You’ll see what’s new with organic reach, discover how LinkedIn supports brand visibility, and identify where your Company Page can help drive lead generation, talent acquisition, and thought leadership.
Optimising Your Company Page
Learn how to make your Company Page more discoverable and effective with smart updates to your profile image, tagline, About section, and CTA buttons. You’ll understand how to implement SEO-friendly descriptions, use hashtags strategically, and pin featured content to drive more traffic. We’ll also touch on how AI tools can help you generate compelling bios and About text tailored to your audience.
Crafting High-Impact Posts
In this section, we’ll dive into the content formats that are currently driving the most engagement, from native video to carousel PDFs, polls, and Q&A posts. You’ll learn how to structure your posts using hooks and clear calls-to-action, plus how to write captions that invite responses. We’ll explore scheduling options using tools like Buffer, Hootsuite or AI-assisted scheduling platforms.
Organized by
Avocado Social
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