It’s vital nowadays for any business owner to make their presence known on social media, but how exactly should you use social to network? That’s where LinkedIn comes in! The purpose of LinkedIn is to be something that no resume or cover letter can give, and defines exactly the key areas of yourself you want to be remembered when networking. It lets you showcase yourself in multiple dimensions, to paint a picture of yourself as a whole person. Networking face to face can be intimidating, or in some cases a time waster when you walk away with no leads or relevant contacts, but LinkedIn cuts out the middle man and lets you browse for the types of people you should be connecting with and visa versa.

In this workshop we will give you the knowledge needed to really harness the power and potential behind having a good LinkedIn account, and what you should be doing in order to gain those valuable contacts and warm leads needed for business growth.

The session will cover the following to broaden your knowledge:

• What is LinkedIn?
• How you can use LinkedIn effectively for your business
• How to setup and fully optimise your personal LinkedIn profile
• How to setup your LinkedIn Company Page
• A tour of LinkedIn features – groups, recommendations, LIVE and videos to your profile
• Learn the tools you can use to build your LinkedIn connections
• How to master LinkedIn advanced search
• Your LinkedIn strategy and activities

Trainer: Zoe Cairns

The session will be led by Zoe Cairns herself, who’s a professional in everything social media and understanding the importance in marketing through social to the very best of its ability. Zoe has a passion for social media and is always working to make sure she’s up to date with the constantly changing world that is social, and she thrives on helping others become better acquainted with social media.

Overall, if you’re looking for somewhere to teach you the do’s and don’ts of LinkedIn with interactive hands on work to make sure you’re taking in the information and applying it correctly, this workshop will be perfect for you.

Workshop Agenda

9.15am – Registration and Networking
9.30am – Workshop Starts
11.00am – Break
11.15am – Workshop Continues
12.30pm – Q & A