This Mastering LinkedIn Workshop is designed for volunteers, trustees and everyone else involved in local charities and community groups to help realise the potential of this tool. We’ll focus on using LinkedIn the organic way (without spending money on ads or paying for Premium features) to grow your network, find potential customers/volunteers/funders and showcase your expertise!

What we’ll cover?

LinkedIn 101: How LinkedIn works!
Your profile: How to stand out from the crowd!
Your page: How to optimise and maintain your company page!
Your audience: How to find and connect with your ideal clients!
Your content: What content to create and share to attract the right audience!
Your goals: How to measure and analyse your results!

We’ll go through these LinkedIn best practices:

Follow vs Connect
Sending connection requests
Like, comment, share
Business Page vs Personal Profile
Follow Hashtags and create your own

Who should attend?

People responsible for marketing, communication, PR and/or fundraising and outreach as well as volunteers, trustees and everyone else involved in local charities and community groups.
Beginners and intermediate level. We will provide some preliminary reading to assure basic knowledge from all attendees.

What to bring?

Your own laptop for practical work - wifi available
Notepad and pen

What we provide:

Coffee/tea, light refreshments
Course materials to take away

Your Trainer

This course will be delivered by Lenka Koppová, Award winning Social Media Consultant helping small Organisations to grow by using social media the right way. See Lenka's Linked in profile.

Venue

The training will take place at the Cambridge Online training suite,

Hester Adrian Centre
Hawthorn Way
CAMBRIDGE
CB4 1AX
01223 300407 or 0845 458 0192
www.cambridgeonline.org.uk

Free to CCVS and Hunts Forum members. Places are usually limited to two per organisation if you require more places please contact us.

If you have any problems please contact us on 01223 464696 or email enquiries@cambridgecvs.org.uk

Please note by booking on this event you agree to abide by the CCVS cancellation policy

Funded by Cambridge City Council

Mastering LinkedIn for Charities