The Mastering Marketing Masterclass series is a brand-new collection of expert-led workshops designed to help business owners build confident, value-led marketing strategies that work. Each session focuses on a key area of marketing from customer conversion to business digitalisation, giving you the tools to grow your business, connect with your audience, and take purposeful action.
Workshop 3: Marketing Analytics & ROI Tracking
This workshop is designed to help small business owners make sense of their marketing data and use it to drive better decisions. You’ll walk away with practical tools to measure what’s working, what’s not, and how to track the return on your marketing investment in a way that’s both meaningful and manageable.
What to Expect:
In this practical and insight-packed session, Mark Oakman will guide you through:
📊 Understanding key marketing metrics and what they really tell you
🎯 How to set measurable goals that align with your business objectives
🔍 Identifying what to track (and what to ignore) based on your funnel and tools
💡 Turning raw data into actionable insights that drive results
🛠️ Tools and techniques to measure ROI without needing a full-time analyst
Whether you're tracking basic stats or ready to level up your analytics game, this session will help you gain clarity, improve performance, and build marketing strategies that actually deliver.
Spaces are limited so make sure to book on ASAP to avoid disappointment!!
