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6 weekly workshops guiding women through to marketing success.

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Are you in a muddle with your marketing? This 6-week course, delivered by Sara Guiel - Founder and Director of 'My Networking Club', will guide you through your first steps in successfully marketing your business.

From identifying your market and your ideal customer, through creating a core brand message, to nurturing leads and creating customer loyalty, we’ve got you covered.


Understanding your market: Understand the wider environment you trade in including who are your main competitors and how their products/services rate compared to your idea. Explore the importance of market research and the tools to aid your customer knowledge.

Building your brand: Understand the concept of value and what makes a successful brand. Develop your brand, consider your brand positioning and your USP and create your own brand message.

Marketing and sales: Understand the Sales Funnel and process. Create trust from customers and an open mindset to purchase and understand how to communicate using different tools.

Applications close 01/11/2021

Mastering Marketing is a training programme provided by the Accelerating Women's Enterprise (AWE) Project, which is funded by the European Regional Development Fund.

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Organiser University of Portsmouth AWE Programme

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Accelerating Women’s Enterprise (AWE) programme is a collaborative project to help women living in some of the regions either side of the English Channel to increase their personal skills and develop their business ideas and knowledge.

University of Portsmouth is delighted to be a partner in this project and we will be supporting women through delivery of the new AWE training workshops, mentoring and online learning programme, all developed specifically for women.

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