Mastering Meta Ads: The SME Toolkit for Ad Success (Boosting Not Included)
Feeling in a pickle with Meta ads? Don’t worry - you’re not alone! Boosting posts might seem like a quick fix, but tends to leave you with wasted spend and no real results.
Join us for a Meta ads event online or in-person (with networking from 9.30am), where we’ll be giving you the foundations you need to start running successful advertising campaigns the right way, covering:
- Meta ads basics and best practices
- Navigating Ads Manager and campaign set up
- Defining your objectives, budget and audiences
- Performance creative and copy
This talk is suitable if you are: a business owner or member of a small marketing team wanting to set up your first real campaigns on the platform, or someone who has tried running Meta ads before but hasn’t achieved the results they wanted.
This talk is not suitable if you are: a paid media professional looking for advanced tactics on how to build and scale campaigns.
Your Speakers:
Sophie Urry
Sophie has spent over a decade managing marketing projects, campaigns and multidisciplinary teams, but still loves all things social. She has created social media content for brands including Visit Holland, Huawei, and bareMinerals, and run paid social campaigns for businesses in ecommerce, events, professional services and many other sectors.
Tony Southgate
Tony is the founder of Ginger Pickle, and a highly experienced digital marketing specialist. Having worked with budgets in excess of £2million but also with plenty of small ones, he has a proven track record of driving successful campaigns across a range of industries.
This event has been designed primarily for brands and business owners. If you work for a brand or are a business owner, tickets are for a donation.
If you work for a marketing agency, you’re still welcome to come along - you’ll just need a £15 ticket to attend.
In person tickets are for a donation which is a 'pay what you want'. All ticket sales are being donated to The Feed in Norwich.
Running order:
9.30am - Networking, coffee and pastries
10am - Talk Starts
10.45am - Q&A
11am - Finish
