Mastering Mixed Realities

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NTB (Amsterdam/Utrecht area)

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No Refunds

Event description

Description

Trend watcher Christine Boland takes us in this masterclass into the world of changing consumer needs.

It is becoming more and more noticeable how analogue and virtual reality are interwoven. The barrier between the two is rapidly deteriorating, just like the barrier between what is real and what is artificial. Also the dividing line between what is true and what is not can barely be traced. This causes confusion and chaos, but also brings about much creativity and innovation. Dystopian and utopian world views co-exist and this field of tension is also a breeding ground for renewal. And what about mankind? Mankind looks or a way to settle these MIXED REALITIES and this occurs in varying, often opposing forms.

In a world of MIXED REALITIES, how can you reach consumers? What chord much you touch to earn attention and trust? To achieve this, you must simultaneously zoom out far enough to oversee this enthralling complexity and zoom in close enough so that you are literally in the context where you want to be.

Programme on December 12
3 PM: Reception
3.30 PM: Presentation, talk and Q&A
6 PM: Drinks

Location and parking:
NTB (Amsterdam/Utrecht area)

Price
Included in membership for Origins members. 695 euro (ex btw) for non-members.

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Date and Time

Location

NTB (Amsterdam/Utrecht area)

Refund Policy

No Refunds

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