Mastering Strategic Pricing for Sustainable Profits - Module 1: Core Princi
Get ready to level up your business game with Module 1 of Mastering Strategic Pricing for Sustainable Profits - it's time to boost those pro
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About this event
Master the essentials of strategic pricing to boost profits sustainably and confidently.
Overview
Understanding strategic pricing is the foundation of sustained business success. This module breaks down the core principles that govern pricing decisions, ensuring you grasp how to balance value, costs, and market positioning. Whether you’re setting prices for a new product or revising existing strategies, knowing the fundamentals keeps profits healthy and predictable.
In this course, you’ll explore pricing frameworks, customer psychology, and competitive analysis to form a solid pricing strategy. The content is designed to clarify how pricing affects profitability and market share without overwhelming jargon. It’s your first step towards making smarter pricing decisions that align with your business goals.
Learning Outcomes
- Understand key pricing concepts and their impact on profit margins.
- Identify different pricing strategies and when to apply them.
- Analyse customer behaviour influencing price perception and demand.
- Evaluate competitor pricing and market positioning techniques.
- Calculate break-even points and profit targets effectively.
- Develop pricing decisions aligned with business objectives and market trends.
Who is this Course For
- Business owners wanting to improve pricing for better profits.
- Marketing professionals seeking to align pricing with customer needs.
- Sales managers aiming to understand pricing impact on sales targets.
- Entrepreneurs preparing to launch new products or services.
- Financial analysts involved in pricing and profitability assessment.
- Product managers focused on value-based pricing approaches.
- Consultants advising clients on market and pricing strategies.
- Anyone interested in gaining a solid grasp of pricing fundamentals.
Career Path
- Pricing Analyst — Average UK Salary: £32,000 per year
- Marketing Manager — Average UK Salary: £45,000 per year
- Business Development Executive — Average UK Salary: £35,000 per year
- Product Manager — Average UK Salary: £50,000 per year
- Sales Manager — Average UK Salary: £42,000 per year
- Commercial Analyst — Average UK Salary: £38,000 per year
Frequently asked questions
Strategic pricing is setting product or service prices based on market conditions, costs, and customer value to maximize profits.
Pricing affects revenue and customer perception, helping businesses stay competitive and profitable over time.
The module covers value-based pricing, cost analysis, competitor pricing, and customer behavior insights.
No, this module is designed for beginners to learn fundamental pricing strategies easily.