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Mottram Hall Hotel

Wilmslow Road


SK10 4QT

United Kingdom

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Are you the owner/manager of a 6-7 figure business looking to SCALE in 2020?

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What would your business look like if you had a designed team of dedicated directors working collectively to significantly and sustainably grow both you and your business?

What would it mean for you, your family AND your business to #ADDAZERO to your personal disposable income?

Are you on track to SCALE the business in 2020?

I’ve got a MASSIVE opportunity for you. I know you hear stuff like that all the time, but I’m serious…

I’m looking for just FIVE ambitious Business Owners to join our North West #ADDAZERO Explorer Mastermind.

As it stands we’re nearly at maximum capacity, but we currently have just 5 spaces available.

Once they're taken we’ll be ‘closing the doors’ for the foreseeable future.

If you're one of ‘the lucky 5’ you will:

  1. Meet regularly and Mastermind with an Elite group of UK-based Six and Seven Figure Business Owners.
  2. Get monthly one-on-one coaching/mentoring from a 2 x Global Entrepreneurship 'Big Impact to Business' Award Winner, Listed on the UK 'Clear Business 100' personally (usually upwards of £24,000+VAT per year)
  3. And… get FULL ACCESS to our tried, tested, and proven #ADDAZERO Business Challenge.

There are two small conditions if you want to be considered...

1. You need to be prepared to work hard!

If we're going to work together on scaling your business, you need to be ‘all in’ for the next 12 months.

You can't be juggling or sitting on the fence. You can’t be one of those “I’ll give it a go” or “How long does it take” kinda business owners. You need to be able to give full focus.

So, if you're one of these people who likes to "dabble" in and out of projects and programmes - you might as well stop reading now - this is not for you.

But if you can commit 100%, I'd love to work with you and help you SCALE your 6-7 figure business.

2. You need to be prepared to be a featured case study in my future marketing

I'm prepared to significantly discount my usual £124,000+VAT fee to work with you, providing I can do a ‘before and after’ video interview, telling the story of how applying the #ADDAZERO formula to you and your business, made a significant impact to both you and your business.

As you may know, over the last 5+ years I've spent an incredulous amount of time and interest in studying Big Business Failure! You can ALWAYS learn SO MUCH more from failure, and I've studied more than 150 Big Business Failures. The results were alarming, and have led me to develop, create, test and launch our #ADDAZERO Explorer Mastermind program. For some, I've become known as the "go-to guy" when it comes to coaching business owners to significantly and sustainably grow both them and their businesses.

In fact, I have now helped more than a thousand business owners to SCALE their business, with 7 being National Entrepreneur of the Year finalists, and many more winning either industry specific or regional business awards.

And as I already said, I currently charge upwards of £24,000+VAT to work 1:1 with a client.

Here are just a few of our most recent clients who are getting stunning results right now:


When Matt started working with me in January 2016 he was working from the suburbs of town, with a team of 8 and a business plan that hoped they could turn £350K that year, sufficient to break even!

Within 2 years of working in Explorer Mastermind, Matt now has offices in London and the Middle East, employs 22 staff and regularly invoices 6 figures a month with a far greater profit margin and a very happy wife!


When we first met Adam, he was working every hour under the sun to keep both his training company and cleaning business going simultaneously. However he soon realised that neither business had the capability of generating the income for the lifestyle he wanted, regardless of the hours he put in.

Through Mastermind Adam chose to sell one business and close the other to concentrate on GOING BIG, and over the course of just 3 years 7 months went from start up to an £8+M sale!


Before we met Rebecca, she was working long hours, for little return by having the wrong clients who demanded so much from her she may well have been an employee!

Through Mastermind Rebecca has been able to reevaluate her worth, change the clients she works with and her pricing structure. She is now highly in demand by some of the largest National and International brands, whilst being recognised as one of the most expensive consultants in the UK for her profession.

By the way...

Let me share with you, I HATE those hyped up programmes that promise you'll make £17 million in the next year by sitting on your arse and doing nothing. They're just not realistic. So, I cannot and will not make any promises here.

I'll do my bit (help you define a strategic growth plan, work with you to create the audacious goals, and hold you to account on getting things you have committed DONE, etc) and YOU will need to put in the hours as well.

What I will tell you, is that unless I believe you’re going to see a significant, marked and sustained improvement in the way and how your business operates) – I won’t accept you into the group.


So what I'd like to do is invite you to come and spend a day with me (for FREE) where I'll show you the "ins and outs" of how the programme works, so you can see for yourself what it's all about and together we can decide if we’re a good fit (all the details of this "Discovery Day" are within this message).

What I can tell you, is that 12 years ago I left my job with almost nothing. Little money and little experience or expertise in running a business. And no idea what I was going to do next.

Since then, I've either bought, acquired or set up from scratch 4 of my own businesses, co-founded two others and currently sit on the Non-Exec Board for a multi-million-pound management company and Chair of Trustee’s for a registered charity.

But there’s more…

In 2011 I began researching WHY BUSINESSES FAIL!

There is SO MUCH information on businesses that do well, but as anyone who has struggled will know, you learn at least 10 x more from a failure than you do from a success! So I began looking into WHY DO BUSINESSES FAIL.I’m not talking about the paper shop on the corner or the local chippy, I’m talking Toys R Us, Dixons, Tie Rack, Tandy and many more. Over the past 3.5 years I’ve researched over 150 business failures, and the results of which are SHOCKING!

Now I'm going to show you exactly what I learned from researching them and the catastrophic flaws in their business that deemed they were destined to fail, and how we can use this information to not only avoid the same peril but learn from it to SCALE your business.

These five people will get an inside knowledge of everything I’ve learned from studying these, and how to implement this strategically into your own business to see the most amazing SCALE results. You’ll be fast-tracked towards the very top of the industry in the next 12 months.

So, the big question:


That's a valid question. So let me explain the two main reasons why I'm looking for 5 new people to join the #ADDAZERO Explorer Mastermind:

1) PROOF: Now we’ve ‘cracked it’ and found the formula that works for both service and product-based businesses, we need to roll it out and demonstrate it works time and time and time again.

We’ve made it our MISSION to help 10,000 Business owners to significantly and sustainably grow both them and their businesses, in order they too can ADD A ZERO.

2) PROFIT: There, I’ve said it, and NO its not a dirty word! You see, we are ALL in business to make a profit, and I’ve already committed to our Big Fat Audacious Goal to build a retreat in the south of France for Veterans suffering with Post Traumatic Stress Disorder. It’s a national charity that is REALLY close to my heart, and I want to fund a retreat to help service personnel and their families who are struggling with the mental anguish of operational commitments.

Please understand, I have ALREADY committed to running a series of Mastermind groups throughout 2020, and need to ensure they are all FULL in order they prove profitable and contribute towards OUR goals to build a veterans retreat!

IMPORTANT NOTE: I've personally invested well in excess of £150,000 over the last few years building my business. That includes learning and honing some of the best systems in the world, testing literally hundreds of different business plans, business models, growth strategies etc to find out what works and what doesn't.

I've invested time and money in presenting to business audiences all over the world to share what I’ve learned and so clearly, when you join the #ADDAZERO Explorer Mastermind, you will be expected to invest as well.

Whilst I'm happy to waive the £24,000+VAT fee I'd normally charge for working 1:1 with a client, you will be expected to make an investment if we are going to work together either through our #ADDAZERO Explorer Mastermind or as a 1:1 Client.

The investment won't be anywhere near my usual £24,000+VAT fee, but will still be significant.In return, if you learn from and implement all that is shared within both Explorer Mastermind and the #ADDAZERO Business Challenge, I expect you see a minimum increase in sales of £50,000-£100,000 (probably a lot more – depending on the size of your business as it stands).

But as I already mentioned, before we can decide whether or not this opportunity is right for you, I'd like to invite you to "discover" it all for FREE first.

So, I've decided to host a "Discovery Day" for interested parties at Mottram Hall, Cheshire on 10 March 2020.

At the Discovery Day I'll share with you a short 7 Steps to SCALE presentation before handing the floor over to Demonstrate the power of Mastermind by showing you FIRST HAND exactly what is involved and the power it can have in accelerating your thoughts, idea’s and GROWTH.

I'll show you step-by-step how I’ve helped some of our previous Mastermind clients (who have gone on to win national and international awards) to rapidly grow their businesses and generate many millions of pounds in sales.

In the time we have together, I promise won't hold back a single detail, because I want you to have all the facts.

Then we'll have a quick break and you'll have the chance to ask as many questions as you like about joining either our Mastermind or as a 1:1 client.

Finally, if you'd like to be considered for one of the 5 spaces I have available, you and I will sit down together for a private 1-to-1 "interview" where we'll decide if you and I are a good fit for each other.

We'll start at 09.30Hrs and I expect to wrap up somewhere around 13.00Hrs

(Please be advised, those who have ALREADY signed up and will be the other members of the Mastermind, are due to meet for Dinner on Tuesday evening from 18.00Hrs, so if you'd like to 'hang around' the fabulous venue, you could meet up with some of the other business owners we are already working with, ask any question of them you might have, and introduce yourself?)

A couple of points about the Discovery Day:

1. There are only 10 spaces available on this Discovery Day

Due to the personal nature of the day, I can only allow 10 people to attend. So, please do NOT attend unless you're at least very interested in this opportunity. Having said that, you MUST attend if you want to be considered as one of the 5 people I'm going to work with.

I simply can't be spending hours on the phone or meeting with every business owners who suggests they might be remotely interested.

That's why I'm running the discovery day! So, I can take a few hours out of my calendar and explain everything to a small group of people who have a genuine interest all at once.

Therefore in order to be considered, you must attend. No exceptions.

2. It's free to attend.

However, to ensure the 10 places at the Discovery Day aren't wasted (therefore, denying serious candidates the opportunity) I am asking you to make a DONATION to cover the cost of the training, refreshments etc and my time.

You see, we are My TrueNORTH - The UK's LEADING Ethical Business Coaching Company, and so rather than setting a fee to attend, I'm inviting YOU to determine what a day like this is worth to YOU and YOUR business?

The way I see it, is if someone won't commit to making a sensible sized donation as deposit to attend the Discovery Day, there's no way they'll be prepared to invest their time and resources in joining us at Mastermind and making their business a success.

When you attend the Discovery Day, there's no obligation whatsoever. Whilst I shall make you aware of the opportunities available to you, by working with My TrueNORTH, there shall certainly NOT be ANY form of HARD SELL!

If you decide this opportunity isn't right for you, I will completely understand, respect your wishes and wish you and your business every continued success.

If you'd like to reserve your place at the Discovery Day on Tuesday 14 January, just click the link below to make a SENSIBLE DONATION, showing me what you THINK a day working ON your Business alongside up to 10 other committed Business Leaders and a Global Award Winning Business SCALE coach would be worth!

If you have any further questions before committing to attend the Discovery Day, please email me on

Remember, there are only 10 spaces available at the Discovery Day. Once they have been snapped up, this opportunity will disappear.

So if you're at all interested, I urge you to read this email again and reserve your space on the Discovery Day today.

If you come along and the opportunity isn't for you... no problem! You really have nothing to lose.

Speak soon,


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Mottram Hall Hotel

Wilmslow Road


SK10 4QT

United Kingdom

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