Mastermind Lunch by Agency Folk (13th Nov)

Agency Folk Mastermind Lunch - 13th November

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Note: This exclusive and intimate event is for agency leaders (directors and decision-makers) from Ecommerce and CRO focussed agencies with 10+ team members. Examples include Web Development (e.g. Shopify, Magento, WooCommerce), PPC, SEO, and CRO agencies working with retailers on eCommerce and site performance - traffic and conversions. For more information, please see below.

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As the wise African proverb tells us...

"If you want to go fast, go alone. If you want to go far, go together."

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Running a bigger agency comes with bigger challenges - and bigger opportunities. This exclusive lunch brings together a hand-picked group of agency leaders who understand what it takes to scale, lead, and thrive with 10+ people in the team.

Over a private and intimate dining experience with no more than 10 guests, we’ll dive into the real conversations that matter:

> Keeping clients happy (and staying profitable)

> Optimising performance for client projects (in an efficient way)

> How to attract and retain top talent (cost effectively)

> Winning new business (without burning out your team)

> Navigating growth pains, tough decisions, and market shifts

> The realities of leadership – the highs, the lows, and the stuff that keeps you up at night

Expect frank, no-fluff discussions with people who ‘get it’. It’s like group therapy for agency leaders - where every conversation is supportive and confidential (Chatham House Rules), challenges are shared, and wins are celebrated.

💡 Why join?

1. Connect with equals – Sit down with other leaders of agencies who understand your world.

2. Learn from the hive mind – Leave with actionable ideas, fresh perspectives, and maybe even a breakthrough or two.

3. Build meaningful connections – This isn’t just networking, it’s relationship-building.

4. Leave recharged – Walk away with clarity, confidence, and a few great stories.

With a 95% approval rating from previous Mastermind guests, these lunches have been described as "the most valuable conversation I’ve had all year."

Spaces are strictly limited to 10 agency leaders. If you lead an agency with 10+ team members, meet the criteria for attendance and want to share, learn, and be inspired by other top-tier leaders – take your seat at the table.

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Venue Details:

📍Venue: The Parcel Yard, King's Cross Station, London, N1C 4AH (map)

🧭 Directions: We’re tucked inside King’s Cross Station – up the steps, right next to the famous Harry Potter Shop at Platform 9¾ (yes, really!).

🍽 Private Dining Room: The Games Room – head around to the right-hand side towards the function rooms, and you’ll find us there. Ask a staff member if you're lost.

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Event Details:

🔥 Topic: Your agency triumphs and those business challenges keeping you up at night, with a few thought-provoking topics on the table to kick-start the conversation.

👥 Attendees: This exclusive and intimate event is for agency leaders (directors and decision-makers) from Ecommerce and CRO focussed agencies with 10+ team members. Examples include Web Development (e.g. Shopify, Magento, WooCommerce), PPC, SEO, and CRO agencies working with retailers on eCommerce and site performance - traffic and conversions. For more information, please see below.

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🗓 Agenda:

12:00pm – Arrivals & Warm Welcome: Grab a cuppa, settle in, and start connecting with fellow agency leaders.

12:25pm – Mastermind Lunch & Discussion: A relaxed private dining experience with high-value conversation, shared insights, and problem-solving.

2:35pm – Wrap-Up & Open Networking: Continue the conversation, swap details, or plan future collaborations.

3:00pm – Optional Bar Hangout: Not ready to leave? Join us at the bar for a drink or two.

🔍 How it Works?

👋 Kick-off with intros & wins: We’ll start by getting to know each other and celebrating recent agency triumphs.

🔥 Tackle the tough stuff: Next, we’ll dive into the business challenges that keep you up at night – the real, unfiltered conversations.

🤝 Collaborative problem-solving: Together, we’ll share advice, ideas, and strategies to move past roadblocks.

🚀 Leave inspired & ready for action: You’ll walk away energised, with fresh perspectives and practical steps to take forward.

✨ Why Attend?

🤝 Join powerful conversations: Take part in a guided discussion with ambitious agency leaders who understand your world.

💡 Solve real challenges: Tap into the collective brainpower of the group to find solutions and fresh perspectives.

🌱 Build meaningful connections: Forge deeper relationships with other directors and decision-makers.

🚀 Unlock collaboration opportunities: Discover ways to partner and grow together.

🎁 Bonus: Get complimentary access to the Story Cube framework, created by Michael Murdoch, to help clarify your brand story and win more business.

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Price: from £75+vat (+ Eventbrite fee)

What's included:

• Private room hire & 12.5% service charge
• Dedicated venue staff
• A delicious two-course lunch (main + pudding)
• Tea, coffee, fruit juice, and water
• Expertly facilitated Mastermind session
• Free access to the Story Cube framework (worth £249)

Dietary Requirements: Please share any dietary needs or allergies when booking via the online form, and kindly remind the venue staff on the day.

Extras: Additional drinks and food are available to purchase directly from the main bar if you’d like to treat yourself.

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Hosts:

Michael Murdoch - Founder of The House, Story Cube & Agency Folk

With nearly 20 years of experience, Michael has worked with organisations across the globe, from household names like Fairtrade, Diabetes UK, NHS, and the United Nations to fast-growing startups and agencies. A seasoned brand strategist, Michael helps businesses dream, create, and amaze through branding, animation, and website production. In recent years, he’s channelled his expertise into bringing agency leaders together – creating events like Agency Folk to spark conversations, collaboration, and growth in the sector he knows best.

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Name and Company (TBC)

More info coming soon!

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The Parcel Yard (King's Cross Station)

Previous guest testimonials...

• "Excellent, open conversation! A mix of mutual therapy and great advice!" Youth Marketing Agency
• "Really amazing event for anyone running an agency. Loved the relaxed nature of the conversation." Presentation Agency
• "A great group of people. Every event I go to I meet new people, deepen existing relationships and learn something new." Email Marketing Agency
• “This is the sort of event you really want to attend: great people, good conversations, and useful connections. Highly recommended.” Digital Agency
• "We’re all no different, whether you’ve been running an agency, small or large, been going for 20 years or 2 years, we share so much in common and every day is a school day for sure for all of us." Digital Brand and Marketing Agency
• "Brilliant event, learned lots and great insights from agency leaders." Web Development Agency

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And finally...

Can't make this event? Not to worry, join the mailing list to stay in the loop.

Refund Policy: Up to 30 days before the event starts. Eventbrite fee is nonrefundable.

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Host: Michael Murdoch (Founder of The House, Story Cube and Agency Folk)

Questions: michael@thehouselondon.com