Maximise Sponsorship Sales for Conferences and Events
Sponsorship revenue is a vital part of the revenue mix for all events, but with budget conscious clients, you need to demonstrate an even greater understanding of your clients, their brand values and objectives. This course takes you through how to identify and target sponsorship prospects, develop an effective proposal including reviewing examples of good and bad proposals, generate creative sponsorship ideas and deal with objections, particularly over pricing and timing.The course will also cover how to measure and manage ROI and review whether ROO is a more useful tool. It will look at how these metrics can be used to enhance client relationships and lead to long term profitability.
Who should attend?
This course is designed for sales and event professionals who are looking to extend their sales skills and develop long-term profitable sponsorship sales relationships.This course is relevant for all conference and event professionals whether you are in conferences, large scale events, exhibitions, associations or charities.
If you would prefer to pay by cheque or bank transfer, please use our registration form.
Date and Time