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Maximise sponsorship sales for conferences and events
Tue 4 July 2017, 09:00 – 17:00 BST
Essential tools and techniques for all those involved in developing and selling sponsorship opportunities and solutions at all levels
Sponsorship sales revenue is a vital part of the revenue mix for all events but, with budget conscious clients, you need to demonstrate an even greater understanding of not only your clients and their and objectives, but also how to use sponsorship effectively. This course takes you through the evolution of sponsorship in recent years, covers how to put together creative sponsorship packages and summarise in a powerful written proposal, and looks at the most successful sales methods, including dealing with objections, particularly over pricing and timing.
Maximise Sponsorship Sales training will also deal with the thorny issue of Return on Investment, and how to ensure that clients are clear on how to measure the results of their involvement in your events, using it to strengthen your relationships in the long term. There will be case studies and activities to ensure you get real practical benefit from the day, giving you specific sponsorship tools to use as soon as you are back in the office.
who should attend?
This course is designed for sales and event professionals who are looking to extend their sales skills and develop long-term profitable sponsorship sales relationships.
This course is relevant for all conference and event professionals whether you are in conferences, large scale events, exhibitions, associations or charities.
If you would prefer to pay by cheque or bank transfer, please use our registration form.