If your business is looking to understand how social media, multimedia and YouTube provides a new and exciting way to use multi-media (online video) to increase marketing, interact and engage with prospects and customers then this course is ideal. This course is at introductory level therefore suitable for beginners.
This practical workshop introduces how YouTube can be used to promote and maximise you multimedia marketing of your business products or services online. Through hands-on use, you will gain experience in how to capture new customers and engage with existing ones through a customised YouTube Channel, how to upload and edit videos and, importantly, analyse performance, trends and your return on investment.
• Understand basic Social Media principles and how to apply them
• Understand and use YouTube for Business Purposes
• Creating a customised YouTube Channel
• How to upload and edit Videos
• How to use YouTube to increase marketing and customer engagement
• Maximising Search Engine Optimisation and linking to other social media
• YouTube Metrics – how to target customers and assess success