What's your story & how do you use it in your marketing?

• What's interesting about your business?
• What would be good enough to be published?
• What do editors want to know?
• How can you tell them?

Every business has a great story to tell but unearthing a headline, creating a strong press release and knowing how and where to pitch to get it covered by the media can be a challenge.

But it doesn’t have to be that way!

Kent journalist and founder of Izzy PR, Sarah Hawes, invites businesses to learn how to boost their PR efforts at this informal but informative workshop.

Sarah forged her journalism career with The KM Group, (now The KM Media Group) working mainly on the Medway newsdesk before moving into PR, working across Police, NHS, agency and charity roles.

She returned to journalism with BBC Radio Kent before setting up her own consultancy in 2015, now working with several businesses, helping them with all aspects of PR and marketing.

Having vast experience in both journalism and PR, she knows not only how to create a great story but also how to deliver it to a newsdesk so it stands a chance of being published.

In this 3-hour session, Sarah will help you to:

Find the stories from you and your organisation

Write your story in a way that journalists and your customers will want to read it

Confidently pitch your story to the media

Squeeze every drop of value from your story

So, if you’ve ever sent out news to a journalist that’s not been published, don’t be disheartened, come along to learn the tricks of the trade.

You’ll go home armed with some great advice and tips to help you achieve media coverage to be proud of!