Karen Morledge is a multi-award winning marketing and PR specialist who is passionate about enabling businesses to benefit from her 20 years industry experience and knowledge.

Her informative talk will provide practical suggestions for attendees to realise opportunities within a business, in the current climate and thereafter, and some top tips of how to implement effective and efficient public relations yourselves.

AGENDA:

• Welcome and introductions
• Your PR plan
• A little about me and my story…
• Outcomes required
• Strategy and business scorecard
• Defining PR
• Understanding PR
• The difference between PR and advertising
• The benefits of PR and top tips
• What makes a good PR story and ideas and examples
• Writing a news release
• Exercise and feedback – what does your PR plan look like?
• Photography and PR
• Exercise – how does your business shape up?
• Q&A

Using the PROGRESSⓒ framework will form part of the ‘maximising PR opportunities within your business’ workshop. The Plan, Resource, Organise, Get set Go, Evaluate, Success and Share model provides a blend of practical techniques and overarching planning for individuals in a friendly 'virtual' workshop environment.

What people have to say:

"It was really interesting and has definitely made me think hard about the next few months PR activity for Teapot Creative Ltd. Thank you!"

- Lizzie Ginby, Teapot Creative

"Fantastic workshop with Morledge & Co., hosted by the Somerset Chamber. Thanks again Karen for your informative and helpful presentation. We look forward to talking with you again soon."

- John Rogers, JR Corporate Health Ltd

"The workshop was all done very well, the speakers were good and gave me lots to think about and work on for the future!"

- Dean Clarke, Director at Presona UK