Learn to boost engagement, comments and shares with top Facebook Live strategies.
Overview:
Facebook Live has become a powerful way to connect with audiences in real time, whether you're promoting a product, running a campaign, or simply building community presence. This course on Maximising Interaction on Facebook Live dives deep into the art of getting your viewers to react, comment, and stay engaged throughout your broadcast—without relying on tired gimmicks or outdated tactics.
You'll explore what drives interaction on the platform, how to plan a live session that actually encourages participation, and how to use the platform’s tools to your advantage. Whether you're looking to promote content, entertain an audience, or drive up conversion metrics, this course offers clear, effective strategies backed by marketing know-how and audience psychology.
Learning Outcomes:
- Understand key factors that increase Facebook Live engagement levels.
- Learn timing tactics to boost visibility and viewer attention.
- Apply tested methods to encourage real-time viewer interaction.
- Identify content formats that work best for your audience.
- Use call-to-action strategies without sounding overly salesy.
- Analyse post-live metrics to refine future broadcast performance.
Who is this Course For:
- Digital marketers aiming to boost live video engagement rates.
- Small business owners growing an online presence through video.
- Content creators seeking more comments, shares, and reactions.
- Social media managers focused on increasing audience retention.
- Coaches or consultants broadcasting to connect with followers.
- Non-profit teams raising awareness through live outreach events.
- Event promoters using Facebook Live for virtual announcements.
- Bloggers and influencers building stronger online communities.
Career Path:
- Social Media Manager – £32,000 (avg/year)
- Digital Marketing Executive – £28,000 (avg/year)
- Content Strategist – £38,000 (avg/year)
- Online Community Manager – £30,000 (avg/year)
- Livestream Host/Producer – £27,500 (avg/year)
- Engagement Analyst – £34,000 (avg/year)
