Maximizing Sales Through GoToWebinar

Drive more revenue with smart webinar strategy—learn to boost GoToWebinar sales.

Overview

Maximising sales through GoToWebinar doesn’t mean pitching endlessly—it means crafting value, timing it right, and knowing what gets results. This course is designed to guide you through the methods successful marketers and sales teams use to turn a simple webinar into a genuine sales driver. Whether you're selling software, services, subscriptions or seminars, you’ll get strategic insights on turning viewers into buyers.

From planning and promotion to presentation and post-webinar follow-up, this course walks through the A to Z of sales-focused webinar strategy. You’ll learn how to target the right audience, structure persuasive content, keep engagement high, and use data to refine your process. This isn’t about gimmicks; it’s about knowing what works and doing it well—on a platform built for performance.

Learning Outcomes

• Identify key sales strategies tailored for GoToWebinar platforms.
• Create engaging webinar content that encourages audience conversion.
• Use data analytics to improve future webinar sales outcomes.
• Optimise registration and attendance rates using tested techniques.
• Build structured webinar funnels that support long-term sales goals.
• Apply proven follow-up tactics to maximise post-webinar conversions.

Who is this Course For

• Business owners aiming to increase online sales through webinars.
• Marketing professionals looking to improve webinar performance.
• Sales teams using GoToWebinar for product or service demos.
• Freelancers hosting webinars as part of their sales funnel.
• Consultants who regularly deliver client-facing online sessions.
• Course creators promoting digital learning products through webinars.
• B2B professionals running lead-generation webinar campaigns.
• Anyone using webinars to boost brand engagement and sales.

Career Path

• Webinar Marketing Specialist – £35,000 per year
• Digital Campaign Manager – £42,000 per year
• Online Sales Strategist – £38,000 per year
• Marketing Automation Executive – £37,500 per year
• Inside Sales Representative – £30,000 per year
• Content Marketing Manager – £45,000 per year