Meaning from Metrics (Online Event) with Jaye Cowle

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Online Event

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Unlocking Potential Wednesday Webinar

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Making marketing decisions using the data

You’ve probably already invested a fair amount of time and money in setting up systems which yield plenty of data. All of which is great and forward-looking, but what exactly does it all mean?

Those charts, percentages, conversions, bounce rates and click-throughs: what are you going to do with them all?

Help is at hand.

Jaye Cowle is founder of, and Google Guru at, Launch Online, one of the UK's leading digital advertising agencies. In a clear and practical morning session on June 17th, she will outline the broad context of all the data available to you before moving on to shed some much-needed light on Google Analytics and Facebook tracking to help you make key marketing decisions using the data.

If you’re hesitant about interpreting these main metrics, want to know how to set up and use goal-tracking and ecommerce-tracking (and, crucially, want to avoid some of the commonest pitfalls this can involve) then you’ll find Jaye’s input practical and commercially valuable.

Here when you need us

This webinar is part of the Unlocking Potential series 'Here when you need us'.

In these uncertain times, one thing is clear: the pandemic changes everything. How business works, how customers buy, how all of us live. As a business owner, you know exactly what’s at stake and how resourceful you need to be. Challenges will continue to come thick and fast. Challenges you’ll need to rise to and overcome to plot a safe course out of all this.

More than that though, our future – whatever it looks like – will demand reworked strategies and fresh thinking.

That’s where we come in.

Our series of webinars over the coming months will help you to deal with the present and prepare for the future. Among the many challenges are opportunities; our experts will help you to spot and seize them. Practical, supportive and inspiring, these interactive webinars will connect you with a community of like-minded business leaders, more than 300 of whom have already taken part.

Let’s face the challenge of the future together.

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