Meaningful marketing measurement - Charity sector focus

Meaningful marketing measurement - Charity sector focus

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Join us on Tuesday 5th July 2022, 3:00 pm for a virtual deep dive into fundraiser marketing with the DMA.

About this event

We’ll be delivering insight into the evolution of charity marketing effectiveness, the drivers, and inhibitors of growth, along with comments on how successfully charity marketers are measuring charity marketing effectiveness.

The last few years have been difficult for marketing across all sectors with increased regulation, the impact of Covid, and the current cost-of-living crisis. That has been especially true for the charity sector, where the challenges presented by GDPR were felt a long time before others after some high-profile investigations.

Topics covered:

  • How has charity marketing effectiveness evolved over the last half-decade?
  • How does a charity campaign strategy impact effectiveness?
  • How does media channel selection influence charity campaign effectiveness?
  • Live Q&A session

Presented by Scott Logie, (Director of Customer Engagement at REaD Group), Tim Bond (Director of Content Strategy and Insight at the DMA), and Ian Gibbs (Measurement Consultant and Founder of Data Stories Consulting).

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