Measure to Engage (How to Get Better Social Media Engagement)
£526.28
Measure to Engage (How to Get Better Social Media Engagement)

Measure to Engage (How to Get Better Social Media Engagement)

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SocietyM

CitizenM

Glasgow, United Kingdom

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 DO YOU WANT MORE SOCIAL ENGAGEMENT?

 



MASTER SOCIAL ANALYSIS AND LEARN THE 5 METRICS THAT WILL IMPROVE YOUR SOCIAL ENGAGEMENT IN LESS THAN 20 MINUTES.

 

- Confused about which social tool to use from the thousands available?

- Struggling to identify what metrics will actually improve your engagement instead of just measuring it?

- Tired of measuring social content performance only to still be confused about what content your audience really wants to see?


THIS MEASURE TO ENGAGE WORKSHOP WILL CHANGE THE WAY YOU ANALYSE AND USE SOCIAL DATA. FOREVER.


-  Cut down on the time you spend analysing social data because you finally understand what metrics will give you the insight you need to grab audience attention. 

-  Be confident that you’re not wasting your money on expensive tools that don’t provide the insight you need to get more social engagement.

-  Improve your performance and win more customers by knowing exactly what content will convert action.

-  If you’re pitching new creative ideas, you’ll even get the data to say that “this idea will work and will be better received”.

 

THIS MEASURE TO ENGAGE WORKSHOP WILL GIVE YOU THE INSPIRATION TO CHANGE THE WAY YOU ANALYSE AND USE SOCIAL DATA. FOREVER.

 

I found the workshop really helpful – my mind was blown by the sheer scale of analysis and I’ve come away with new ideas on what tools to use and how to use this insight to improve our content Sarah, Glasgow Delegate.

 

I came away feeling so inspired, Jillian knows exactly how to motivate you to look at social media differently.  I have so many new ideas, I didn’t know you could get this kind of insight from social media Glasgow Delegate.

There are literally thousands of social tools on the market all with similar functionality and measuring the same metrics, it can be confusing to know the best one to use.  You don’t want to waste money buying expensive tools that don’t help you create successful campaigns.


After 9 years of analysing social media conversations and customer behaviour, I can tell you that the best campaigns, the best content and the businesses that are growing all have one thing in common – they MEASURE HUMAN BEHAVIOUR.


Instead of focusing on what tools they focus on understanding human behaviour.


Don’t believe me?! Steven Bartlett, CEO of the fastest growing marketing agency in Europe, Social Chain believes 'You must know about humans to succeed as a marketer'.

 

LEARN 5 OF MY MOST IMPORTANT ‘PEOPLE METRICS’ THAT YOU CAN MEASURE WITH SOCIAL DATA AND CHANGE THE WAY YOU MEASURE AND USE SOCIAL DATA. FOREVER.


Instead of measuring ‘WHAT’ happened with your content learn how to find out the ‘WHY’ of your content performance and ‘HOW’ to make your content better next time by understanding what drives your audiences’ behaviour.

 

Only a few practitioners and professionals can tell the pros and cons of different tools, of different metrics, and how to interpret the data analysed.  Luckily, Dr Jillian Ney, the UK’s first Dr of Social Media and a Digital Behavioural Scientist is one of these people.

 

She has spent the last 9 years analysing social media and customer behaviour.  Dr Jillian, has used this experience to help FTSE 500 companies, start-ups, governments, FMCG brands and B2B organisations to understand their audiences non-conscious thinking and behaviour.  Learn from her unique experience and get her models, shortcuts and cheatsheets to change the way you analyse and use social data, forever:

 

-  Know how to talk to your audience and what specific trigger words will increase your social media engagement.

-  Know how to grab more audience attention by Increase the emotional strength of your social content.

-  Know how to increase brand recognition by measuring and identifying your unique purchase drivers.

-  Know how to measure your audiences’ personality profile and adapt your content to appeal to their unique attention triggers.

-  Know how to increase your audiences’ attention by increasing the familiarity dimensions of your content. 


The famous marketing personality, Gary Vaynerchuk says that “attention is the single most important asset”.  Measure to Engage is your opportunity to learn how to use social data to identify you audiences’ unique attentions triggers.  There is no other workshop that will help you:

 

-  Improve your social engagement in less that 20 minutes a day by focusing on the metrics that will convert audience attention.

-  Win more customers by knowing what content will help them make purchase decisions quicker.

-  Increase customer advocacy by knowing how to trigger engagement behaviours.

 

You’ll be inspired and get immediate results:

 

I went back to the office and started implementing immediately – I finally have the data to sort our or tone and language’ Glasgow Delegate.

 

I didn’t know that this insight existed, I was able to find out why people bought our brand and how to use this to increase our campaign success by 22%’ Belgrade Delegate.

I’m amazed at how easy it is to get to the insight that can be used to make content more effective when you know what tools to use and how to use them’ Sofia Delegate.

 

You may even get this kind of compliments on your content and grow your audience with your target audience:






In this one-day workshop you will learn:

-    The five most important metrics to measure when creating new content (or even pitching creative to a new client).

-    The best tools to use for each metric (you’ll even get to use some of the latest technology and receive free trials and discounts).

-    The method of analysis for each metric and how to approach the analysis.

-    How to interpret the data and use the insight in your communication plans, creative ideas and content copy.

 

COURSE CONTENT

 

SESSION 1:     AN INTRODUCTION TO THE POWER OF THE NON-CONSCIOUS (1 HOUR)

-    Learn how advertisers use non-conscious triggers to grab more attention and how you can too.

-    Get clarity on the metrics that are important o measure and cut down on the time pursuing measurement that does not add value to your creative concepts.

-    Know how to identify the brand elements that are important to audiences’ decision-making processes (you may be surprised).

 

SESSION 2:    FINDING YOUR BRANDS UNIQUE LANGUAGE TRIGGERS (1.5 HOURS)

-    Learn how to use the concept of mirroring to provoke audience attention.

-    Use industry leading social tools to find a brand's unique language triggers and how to dial up the strength of persuasive copy.

-    Get clarity on what triggers audience response and how to use this insight to increase your engagement.

 

SESSION 3:    FINDING YOUR BRANDS UNIQUE ENGAGEMENT TRIGGERS (1.5 HOURS)

-    Learn how to use the concept of familiarity to provoke audience response.

-    Use industry leading social tools to find a brand's unique engagement triggers to dial up the connection with your audience.

-    Learn how to identify what information your audience needs to hear to increase purchase intent and how to use this insight to never run out of content ideas again.

 

SESSION 4:    TAILORING YOUR CONTENT TO YOUR AUDIENCES’ PERSONALITY (45 MINUTES) 

-    Learn how your audiences’ personality profile impact your engagement and how to personalise content to speak to all personality types.

-    Use industry leading social tools to identify your audiences’ dominant personality and what this means for your creative ideas.

-    Get clarity on why only a certain percentage of your audience engages with your content.

 

WHAT OTHERS ARE SAYING

 

"Another great Masterclass from Dr Jillian Ney, nothing short of informative and educational. Just the kind of information we were looking for to help our business improve and measure our on-line activity."  Julian, The Communications Breakfast & Dunning Sparks.


"It was a really informative class - I certainly came away with a lot of new ideas" Will, 4C Design.

FAQs

What can/can't I bring to the event?

This is an interactive workshop, please bring a laptop or tablet to the event to be able to participate in the data analysis.

Where can I contact the organiser with any questions?

For any questions, please email Dr Jillian directly at hello@drjillianney.com

A light lunch will be provided, please advise of any dairy requirements.

 



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