£65

Measurement and Evaluation

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London College of Communication

Elephant & Castle

SE1 6SB

United Kingdom

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Measurement and evaluation is a hot topic for the communications industry.

This lecture, presented by AMEC chairman Richard Bagnall, will explore the importance of measurement and evaluation as part of a strategic communication plan, the latest methods and tools, and how to apply it to your campaigns.

After completing this session you should be able to:

- Describe measurement and evaluation objectives and outcomes

- Apply research using qualitative and quantitative methods

- Identify trends and link to communication objectives

All profits from our Summer Stars lectures go to funding our mission of improving diversity in the PR industry.

Please email catriona@taylorbennettfoundation.org if you have any questions.

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Date and Time

Location

London College of Communication

Elephant & Castle

SE1 6SB

United Kingdom

View Map

Refund Policy

No Refunds

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