Measurement Matters

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Norwich

City Hall

St Peters Street

Norwich

United Kingdom

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How do we prove the value of our work? What does a successful campaign look like? How can a client feel confident about our results?

Like public relations, measurement is constantly evolving and there are many new tools and techniques that allow us to be more innovative when evaluating our work.

Join us as part of AMEC’s international Measurement Month, when PRIME Research’s Jennifer Sanchis, will provide an introduction to the importance of measurement, reveal the latest tools available and run a practical workshop. As a CIPR qualified professional having worked for an award-winning research-based consultancy in Oxford, she will be able to demonstrate how any organisation can benefit from the AMEC Integrated Evaluation Framework.

Jennifer works for PRIME Research and helps corporate communicators navigate their business and communications by providing the interpretative analysis, actionable insights and strategic guidance they need to make better business decisions. She’s also the Digital Content Editor of publicrelationsoxford.co.uk and has worked for a variety of private-sector clients and governmental organisations.

This event is open to both CIPR members and non-members and will provide a great networking opportunity.

CIPR members can claim 5 CPD points for attending this event.

Programme:

1.30pm - 2pm: arrival and registration

2pm: Presentation and Q&A

2.45pm: Break

3pm: Workshop and round up Q&A

4pm – 5pm: Networking

Date and Time

Location

Norwich

City Hall

St Peters Street

Norwich

United Kingdom

View Map

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