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Measuring and Evaluating PR
Wed, Feb 22, 2017, 9:00 AM – Thu, Feb 23, 2017, 5:00 PM GMT
The aim of this course is to bring you up to date on the latest developments and guidance on planning and measurement. It will take you through the process of setting the objectives and choosing the right measures, using case study examples where possible. It will help you to advise your organisation on the importance of linking PR campaigns to business objectives, to explain why AVE is a discredited measure and why research is the foundation for planning PR campaigns.