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Measuring impact and scaling your engagement activities

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Location

London & Partners

2 More London Riverside

London

SE1 2RR

United Kingdom

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Event description

Description

By understanding the value and measuring the impact of your marketing activities, and how insights can be applied, you will feel more confident in making decisions about your engagement strategies and potential returns on investment.

In this workshop with Eren Kocyigit, founder of Next Big Thing and marketing lecturer, you will have a chance to learn why evaluation is important to do from the beginning and on a continuous basis; the different ways to evaluate your activities and how insights can be used to refine your marketing strategy, product/offer and customer proposition.

This will include:

  • Audience engagements & call to actions
  • Acquisition, retention and extensions
  • Sales and income generation
  • Market positioning
  • Innovation opportunities
  • Strategic marketing planning

As a result of attending this workshop you will have a better understanding of how to measure the impact of your engagement activities and the insights that can be applied in your business.

3 hours

Date and Time

Location

London & Partners

2 More London Riverside

London

SE1 2RR

United Kingdom

View Map

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