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Measuring Success with Online Analytics
Mon 27 February 2017, 13:30 – 16:30 GMT
Google recently reported that 97% of consumers use search engines to find out about products and services they may be interested in. This leads us to one simple conclusion, if your organisation relies on connecting with people, a strong online presence is essential. However, with so much competition online, it’s not good enough just to have a website and a Facebook account. This workshop will walk you through some of our top tips and techniques to stand out online, showing you how being more strategic with your online promotion can help generate more interest and advocacy in your work. From understanding how to make yourself easier to find online, to examining tools to help you connect with more interested individuals, this workshop will change the way you think about online fundraising.
This session is being run by DigiEnable, a Digital Training, SEO & Content Services company, based in the NW. With a background of 20+ years working in the third sector, DigiEnable is well placed to support the Institute of Fundraising's participants. DigiEnable offers a wide range of fun and engaging workshops, include Audio production, Video production, Social Media, Web design, Understanding software, bespoke delivery and more. DigiEnable’s aim is to demystify technology by creating workshops that will enable anyone, regardless of ability, to engage with IT and the online world, using simple tools and free software. DigiEnable believes with the right training, and the right support, barriers can be removed and a whole new world can be opened.
DigiEnable is proud of the relationship it has with Businesses, Councils and Charitable Organisations across the UK, delivering information relevant to their needs, specific to their sector.
TERMS AND CONDITIONS
Please note that your booking can only be guaranteed once payment has been received. Bookings should be received by Friday, 17th Feb 2017. Late cancellations may be subject to a cancellation fee if a replacement delegate cannot be found. Cancellations after 17th Feb 2017 cannot be refunded.