Actions and Detail Panel
Measuring the impact of campaigning in a changing world
Thu 8 December 2016, 10:00 – 12:00 GMT
Campaigning is often the best way for charities to create lasting social change. But the world of campaigning is changing rapidly. The Brexit vote transformed the policy landscape, while ‘clictivism’ has shaken up the campaigning toolbox. People are self-organising through movements like #BlackLivesMatters or the Everyday Sexism project. Charities that don’t adapt are in danger of being left behind.
How can charities know whether their campaigns are effective in this changing world? How should they measure the impact of campaigns that are co-produced with service users or led by wider movements? How can they learn and improve in a fast-paced campaigning environment? What methods are both practical and proportionate?
This event will:
• Explore methods for charities to measure the impact of their campaigns
• Outline NPC’s thinking on how charities can adapt their evaluation methods to the new campaigning environment
• Discuss challenges facing charities and explore possible solutions