Accurate market research is need for two key reasons, firstly to inform the business model and route to market, secondly to convince potential investors and other partners that the market opportunity is attractive and relevant.

Market Research Training

This one day course will run across two half day sessions on:

Session 1: Tuesday 15th June 09:30 - 12:30
Session 2: Wednesday 16th June 09:30 - 12:30

The aim of this course is to provide entrepreneurs with the skills needed to both prepare and analyse market data that accurately profiles the scale of a given business opportunity.

Session 1: Tuesday 15th June 09:30 - 12:30

 Setting the scene

A brief summary of the different contexts where entrepreneurs typically generate and use market research.

 How to identify and rank applications for platform technologies

Some technologies do not have a clear application, or have so many it is hard to prioritise the important ones. This section focuses on ways to identify and screen applications for a technology.

 The market research process

This section addresses how to generate good information when you don’t have funding for an external expert and how to identify the key information required to make the right decisions to patenting, licensing and spinouts.

Session 2: Wednesday 16th June 09:30 - 12:30

 Market referencing

Market profiles are essential, but you also need to know whether or not there is any market pull for a technology; the only way to do that is to speak to key stakeholders (customers, end users) in the market. This section talks about how to identity key contacts, how to approach them and how to structure the telephone call or meeting to maximise the information gathered.

 An investor’s perspective

Market research is often presented to an investor as part of a data package. This section discusses what they will want to see and how it should be organised.

MEC Market Research Training Sessions Part 1 & 2