The Mechanics Of Music Management’ is a training programme from MMF delivered by CMU Insights and led by Chris Cooke and Marcus O’Dair. A series of five webinars exploring best practice and current trends in artist management, together these sessions provide a comprehensive guide to artist revenue streams and business models, music rights and record deals, fanbase building and direct-to-fan relationships, and explain where the manager fits in with each of these strands of the business.

THE ROLE OF THE ARTIST MANAGER IN 2022

Is the 20% commission model still fit for purpose?

The role of the artist manager has changed a lot over the last decade. And the manager’s role can change dramatically as an artist’s career progresses too. We look at all the ways artists make money, all the business partners they work with along the way, and then where the manager fits into it all. Plus what do modern management deals look like and why do so many managers take so long to get that deal written down? We share MMF’s guidance on deals, contracts and the artist/manager relationship.

Questions answered include:

– How do artists make money in 2022?

– What business partners do artists need in 2022?

– What role does the manager play?

– How has the role of the manager changed?

– When do you need a management contract?

– What goes in a management contract?

– What’s the deal – does a 20% commission model really work?

Full price for each individual webinar is £66+VAT. Members get 50% discount and sister organisations gets 25% discount. Please e-mail manasvi@themmf.net for info and discount codes. Links will be sent out on the day of the training.