Media 2025: Key Findings  - Webinar

Media 2025: Key Findings - Webinar

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Ryan Kangisser, Managing Partner, Strategy at MediaSense presents key findings from MediaSense's Media 2025 research.

About this event

Register for MediaSense's exclusive webinar on the key learnings from the latest wave of MediaSense’s Media:2020 programme, Media 2025

• Find out why 2022 is the year advertisers shift from self-sufficiency to integration

• Future-facing views and insights on talent, agency models and tech and data infrastructure

• Industry feedback on the enablers and blockers to successful media and digital transformation

About the survey:

MediaSense’s Media 20:20 programme has run for 7 years and currently in its 5th wave. The core data source is quantitative and qualitative research carried out over Q4 2021 among 100+ senior marketers -with 66% at CMO or Director level.

MediaSense also conducted structured interviews with a selection of media and agency leaders to provide additional context and texture to the findings.

About MediaSense:

MediaSense are independent global media advisors. We build high performance media operating models and unlock value for the world's leading brands. We do this by evaluating all aspects of our clients’ internal and external agency media operating model, and their media supply chain. MediaSense delivers media programmes in three core areas: Models, Partners & Analytics.

Engineering Value. Navigating Change.

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