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Media Interview Training
Thu 27 April 2017, 10:00 – 16:00 BST
Media Trust's Media Interview Training will make sure you can confidently get your organisation's message across in a media interview. You will gain practical interview experience covering radio, TV and telephone interviews.
Our expert trainer will help you keep calm, stay on message and make the right impression when it counts. Rehearse your TV and radio manner, make sure you'll be interesting and engaging over the phone and get familiar with interviewer styles through professional PR feedback and coaching. You're working hard to attract media attention and you should be ready to respond when a journalist calls you.
Ideal for you if: You want to get your story across in interviews and be prepared for awkward questions.
Back at work you'll:
- Communicate your key messages fluently
- Adapt your style for TV, radio and print
- Stay focuses and get the media telling your story
Patrick Harrison, Director, Reputation Management and Strategic Media Relations
Patrick Harrison provides media and training based on over 25 years of experience in journalism, media relations, crisis communications and reputation management. Previous clients have included spokespeople for companies such as Nestle, Eaton, Ericsson, Wickes, Jadwa Investment, SABIC and Aldi supermarkets, as well as senior UK Civil Servants, Government Ministers, UK Prison Governors and Members of the Royal Family. He also acts as media trainer for The Media Trust.
Patrick has a wealth of media relations and crisis communications experience to draw from during his media training sessions. Initially trained and employed as a journalist, Patrick understands the importance of language in putting a message across in all forms of communication, from broadcast interview to online blog. He is a highly skilled copywriter who has crafted thousands of statements, press releases, briefing papers, ghost articles and speeches for Government Ministers and senior members of the Royal Family and he is also the ghost writer of one book. In addition to his writing skills, Patrick also has a lot of experience in public speaking and theatre performance and directing from which to draw.
Patrick spent the first part of his public relations career promoting and explaining Government policy under both Conservative and Labour administrations and dealing with a wide range of issues, from prison privatisation to devolution and regeneration. Prior to joining Weber Shandwick, Patrick was The Prince of Wales’ Press Secretary for over ten years. He played a key role in rejuvenating HRH's reputation, introducing The Duchess of Cornwall to a sceptical public and protecting Princes William’s and Harry's privacy.
Patrick is a reputation management specialist. In his previous role he challenged and changed the way in which the Royal Household communicated, including re-engaging with broadcast media, adopting a more strategic and proactive approach to communicating charitable work and embracing new forms of social media. Patrick led the multi-stakeholder communications teams for the 2005 and 2011 royal weddings and 24 official tours to 37 countries as well as managing ground-breaking documentaries and overseeing two award-winning website redesigns. He is a natural communicator, who enjoys interacting at all levels both within his own organisation and with a wide range of stakeholders.
VAT will be charged at 20%
You can book online now with a card or by invoice (see 'other payment options' at the bottom of the next page), or call us on 020 7871 5600.